The World Wide Web plays a crucial role for businesses. Business experts believe that you need to build an online presence for your business in order to remain relevant. Social media, for instance, is a great avenue for businesses to showcase their products and services. It also allows them to target their audience. Next, it is imperative that you have a website. The website should be able to fit in smaller screens and should be functional. Getting the help of a competent web designer and developer can come in handy for this situation.